What are the Cholula Games?
Cholula Games is an officially licensed CrossFit competition created with the goal of offering an internationally high-quality event within Mexican territory. Far from being just a competition, it’s an experience that blends the best of functional fitness with the warmth of the community.The Cholula Games are one of the most significant events on the Latin American CrossFit competitive calendar. Born in Mexico and growing every year in both level and participation, this competition has become a benchmark for athletes of all kinds.
And, as always, the PICSIL team was there once again—supporting the athletes, engaging with the community, and sharing this unique experience from the inside. We are proud to announce that we are official sponsors of the event, reinforcing our commitment to the functional fitness community in Mexico and around the world.
Dates and location
- Dates: May 2, 3 and 4, 2025
- Location: San Andrés Cholula Intermunicipal Park, Puebla
The 2025 edition was held from May 2 to 4 at the Intermunicipal Park of San Andrés Cholula, in the state of Puebla. This venue has proven to be the perfect stage for a competition of this magnitude—offering ample space, accessibility, and a setting rich in history.
For three days, the park transformed into a true CrossFit festival: clearly marked competition zones, grandstands buzzing with energy, vendor and sports brand areas, athlete warm-up zones, and all the logistical support necessary for participants to perform at the highest level.
But what truly makes this venue special is its context. San Andrés Cholula is a city with over 2,000 years of history, known for its pyramid, colonial architecture, vibrant cultural life, and proximity to the Popocatépetl and Iztaccíhuatl volcanoes, which towered in the background as athletes gave their all on the field.
The combination of a well-chosen date and a culturally rich, functional venue made the 2025 Cholula Games an unforgettable experience for both athletes and spectators.
Participation categories
One of the key values that sets the Cholula Games apart is its clear commitment to sporting inclusion. This competition is designed to give space to all kinds of athletes, regardless of their level or condition. From those taking their first steps in the CrossFit world to adaptive competitors and elite athletes, everyone finds their place in this event.
This accessible, well-segmented structure not only broadens the event’s reach, but also encourages participation, motivation, and the growth of the functional fitness community in Mexico and beyond.The competition categories are:
- Individual: Beginner, Intermediate, Advanced, Elite (invitation only)
- Teams (MMM/W): Beginner, Intermediate, Advanced.
- Adaptive
In short, the Cholula Games are not only a high-level competitive spectacle but also a shining example of inclusion, diversity, and community.
PRVN Fitness: CrossFit Games-Level Programming
One of the key highlights that raised the level of the 2025 Cholula Games was having the official programming by PRVN Fitness, founded by Shane Orr, best known as the head coach of Tia-Clair Toomey—the most decorated athlete in CrossFit Games history (7-time champion).
His involvement elevated the quality of the competition, challenging every athlete to give their best in each event. Thanks to the demanding WODs, the 2025 Cholula Games weren’t just lived—they were fought rep by rep!
PICSIL in Mexico
During our participation in Cholula Games 2025, the team of PICSIL He took the opportunity to get closer to the local community. Our visit to Mexico was intense and full of action.
We visited several amazing boxes like Kraken fitness and Attitude Pue, where we met incredible athletes, recorded reels, immersed ourselves in the day-to-day of the box, and trained together as a community.
While in Mexico, we decided to record a YouTube vlog series because we truly love what we do and wanted to share it with all of you. In the episodes, we show what it’s like to spend a full day with the PICSIL team—from setting up our stand to sharing our latest products with the community, giving out samples, and soaking in the atmosphere.
We also introduced our latest releases:
From PICSIL, we want to give heartfelt thanks for the warm welcome, the enthusiasm, and the time shared. Visiting boxes and connecting directly with athletes is one of the most valuable parts of our work, and this trip to Mexico left us energized and inspired to keep innovating.
We can’t wait to come back!