In sports, everything evolves: challenges, athletes, goals. And PICSIL could not be the exception. That's why we present our new visual identity: a renewed X that reflects who we are today and where we want to go.
Why change?
The X has always been part of PICSIL's DNA. In our beginnings, it symbolized rebellion, origin, and challenge. Now, the new X represents something more: clarity, strength, and global expansion. It's no longer just about equipping athletes, but about driving them to surpass their own limits.
More than a logo: a statement
PICSIL's rebranding is not just an aesthetic matter. It is a step forward, a reminder that the X does not belong to a single sport, but to all those who seek more. CrossFit, martial arts, running, fitness… every discipline shares the same: determination, authenticity, and functional energy.
Our new claim sums it up perfectly: “PICSIL is not what you wear. It's what takes you further.”
The values behind the new X
The evolution of the logo is not just a visual change: it is a way to reaffirm what defines us as a brand. The new X of PICSIL stands on three pillars:
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Determination
PICSIL drives athletes and trainers to go beyond their limits by offering high-quality equipment solutions, manufactured with technical precision and a passion for performance. It not only equips the body but also the will. -
Authenticity
We are a brand created by and for functional athletes, and this is reflected in every seam, in every material chosen, in every design decision. We don't need embellishments: the truth is seen in use. And that is our greatest value. -
Functional Energy
Functional energy doesn't shout: it acts. It is in the precise movement, in the connection between body and mind, in the intention behind each repetition. At PICSIL, we design for that type of energy: focused, powerful, without distractions.
A new stage
With this evolution, we want to connect in a real way with the community: to show authentic effort, the rawness of training, the passion that unites us. We want to be part of each athlete's journey, not just with products, but with inspiration.
The X of PICSIL evolves, but the essence remains intact: to be a brand created by and for athletes. Today we take a bigger, clearer, and stronger step.
PICSIL. Inspire your evolution.
